Is now a good time to consider investing in sales training?

The easy answer is of course ‘NO’, however, is there ever a good time? We are moving close to, or getting over Christmas, then waiting for the start of the new tax year. Then we have Easter, quickly followed by the summer holidays, and before we know it we are once again preparing for Christmas.

There is of course another viewpoint, we are trying to recover from a tough period of recession, there are not as many sales leads coming into the business as we would like, there are fewer new opportunities out there and your competitors are trying harder than ever to penetrate your account base.

Maybe now is the time to consider investing in sales training!